Jim Margolis is co-founder and CEO of True2o. True2o is a start-up organization focused on reducing the use of disposable beverage containers. Prior to True2o Jim was a serial entrepreneur on the merchant side of the financial transaction market. Jim developed four companies in this space providing sales, service, loyalty marketing and tele-communications technologies. As founder or co-founder of each of these organizations, Jim has substantial experience in early stage organizational development, partner and channel development, and liquidity structuring. Jim holds a Bachelor of Science in Mechanical Engineering from the University of Colorado. He is a passionate surfer and, along with his wife and two young boys, spends much of his family time engaged in outdoor activities.