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Gloor P, Margolis P, Seid M, Dellal G, Thurmond S (2012). Coolfarming – Creating Collaborative Innovation Networks for patients, doctors, and researchers of chronic diseases: The C3N Case Study. E&Y Performance Journal.
Social networks are an essential fabric for both business and private life. This article applies principles of social networking to corporate leadership, arguing that we need a new brand of company, where customers become one with the company, working in collaborative communities fostered by the internet and online social networks. It offers proven, practical steps on how to transform an organization into one capable of unleashing the power of self-organizing swarms – a process we call coolfarming.